Tottenham Hotspur Partner with Kraken in Groundbreaking Crypto Deal
Tottenham Hotspur Football Club has entered the world of cryptocurrency and Web3 with a new partnership with Kraken, a leading cryptocurrency exchange. This multi-year deal marks Tottenham’s first foray into the growing crypto space.
The partnership goes beyond financial backing, with Kraken becoming Tottenham’s official crypto and Web3 partner. The exchange platform plans to educate fans about the world of cryptocurrency and Web3 technology through engaging content and experiences.
Kraken’s Presence on Tottenham Kits
A key part of the deal sees Kraken become the official sleeve partner for both Tottenham’s men’s and women’s teams. The Kraken logo will be prominently displayed on the sleeves of their playing kits throughout the 2024/25 season, giving the crypto platform significant brand exposure.
A Shared Vision for Accessibility
Ryan Norys, Chief Revenue Officer of Tottenham Hotspur, said, “As a Club that aims to drive innovation in everything we do, we are happy to partner with another forward-thinking brand in Kraken – a true leader in its field, recognized throughout the web3 industry for its emphasis on education around the crypto ecosystem. We look forward to bringing our fans a range of exciting events and experiences throughout the course of the partnership. ”
Mayur Gupta, Kraken’s Chief Marketing Officer, added, “Spurs supporters and the crypto community both have an undeterred and relentless passion for what they believe in. Kraken has a vision that crypto, like football, should be accessible to everyone. We’re therefore thrilled to partner with Tottenham Hotspur to bring this inclusive financial technology to a larger audience of football fans. ”
Beyond the Pitch
The partnership extends beyond the pitch, with Kraken planning to be present at F1® DRIVE London, the exhilarating karting experience at the Tottenham Hotspur Stadium. This shows both brands’ commitment to providing fans with unique and engaging experiences.
Kraken is a leading cryptocurrency exchange established in 2011. They offer a range of services, including spot and margin trading, futures contracts, staking capabilities, and an NFT marketplace. Kraken has a strong focus on security and regulatory compliance and has become a trusted platform for millions of users worldwide. They recently partnered with another football giant, Atlético de Madrid.
This new partnership is another step forward for Tottenham Hotspur, who are looking to embrace new technologies. It will be interesting to see how this partnership develops and what kind of experiences it brings to Tottenham fans.
You can find more information about Kraken on their website: https://www.kraken.com/
